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TDWI San Diego is Pleased to Host:

A Double Feature by Stephen Brobst

Active Data Warehousing and

Hadoop and the Relational Data Warehouse

Stephen is one of the most dynamic and engaging presenters in our industry.  So, we’re bringing him back for more.  In this session, he will help us answer two current and impactful questions:

  • The Active Data Warehouse - How does one leverage an Active Data Warehouse to improve customer satisfaction and retention?

  • Hadoop and the Relational Data Warehouse - When and how should I use Hadoop versus more traditional Data Warehouse technologies?

Active Data Warehousing For Customer Analytics. Data warehousing has long been used to analyze and predict customer behaviors. In this presentation, we will look at best practices in taking the next step toward integrating business intelligence directly into processes related to customer experience management. This involves the deployment of active data warehousing technologies as well as business process change. A high level methodology for orchestrating these changes will be provided along with practical steps for realization of these capabilities. Trends across a variety of industries along with examples of innovative case studies will be described.

  • Learn how to deploy operational BI for customer experience management.

  • Learn how to evolve from traditional customer relationship management to advanced customer experience management.

  • Learn best practices from deployments across multiple industries.

Hadoop and the Relational Data Warehouse:  When to use one or the other. We will apply real-world Silicon Valley customer cases on big data applications to show you when to use Hadoop and when to use an MPP relational data warehouse.  At a conceptual level, it is easy to think they are interchangeable, but the differences overwhelm the similarities. For this workshop, we will examine how big data technologies are being used today in practical deployments.   Beyond the hype and into the reality.

  • Learn how to determine when to use Hadoop and when to use an MPP relational database.

  • Learn from real world customer cases on big data applications from Silicon Valley.

  • Learn what to expect from Hadoop in the future, and what not to expect.

Register today!!

Date

Thursday, December 4th from 1:00 pm till 5:45 pm with our Annual Holiday Party to follow.

Location

Main Event:

San Diego Marriott Del Mar

11966 El Camino Real

San Diego, CA 92130

Main Floor

Annual Holiday Happy Hour:

Arterra - in the Marriott

Plenty of free self-parking available!!

Don’t miss it: RSVP here

Agenda

1:00 PM

2:00 PM

Networking

2:00 PM

2:15 PM

Greeting and Sponsor Introductions

2:15 PM

3:45 PM

Stephen Brobst:  Active Data Warehousing for Customer Analytics

3:45 PM

4:15 PM

Networking Break

4:15 PM

5:30 PM

Stephen Brobst:  Hadoop and the Relational Data Warehouse

5:30 PM

5:45 PM

Sponsor Giveaways

5:45 PM

7:30 PM

Happy Hour

Don’t miss this event: RSVP today!!

About Our Speaker

Stephen Brobst is the Chief Technology Officer for Teradata Corporation. His expertise is in the identification and development of opportunities for the strategic use of technology in competitive business environments. Over the past thirty years Stephen has been involved in numerous engagements in which he has been called upon to apply his combined expertise in business strategy and high-end parallel systems to develop frameworks for data warehousing and data mining to leverage information for strategic advantage. Clients with whom he has worked include leaders such as eBay, Staples, Fidelity Investments, General Motors Corporation, Kroger Company, Wells Fargo Bank, Wal*Mart, AT&T Communications, Aetna Health Plans, Metropolitan Life Insurance, VISA International, Vodafone, Blue Cross Blue Shield, Nationwide Insurance, American Airlines, Mayo Clinic, Walgreen Corporation, and many more. Stephen has particular expertise in the deployment of solutions for maximizing the value of customer relationships through use of advanced CRM techniques with multi-channel deployment.

Prior to joining Teradata, Stephen successfully launched four start-up companies related to high-end database products and services in the data warehousing and e-business marketplaces: (1) Tanning Technology Corporation (IPO on NASDAQ), (2) NexTek Solutions (acquired by IBM), (3) eHealthDirect (acquired by HealthEdge), and (4) Strategic Technologies & Systems (acquired by NCR).  Previously, Stephen taught graduate courses at Boston University and the Massachusetts Institute of Technology in both the MBA program at the Sloan School of Management and in the Computer Science departments of both universities. He received instructor of the year award for two of his last five years in the MET Computer Science department at Boston University and continues to guest lecture at the Massachusetts Institute of Technology, Stanford University, and the Kellogg Graduate School of Management. Stephen performed Masters and PhD research at the Massachusetts Institute of Technology where his dissertation work focused on load-balancing and resource allocation for parallel computing architectures. He also holds an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management. Stephen completed his undergraduate work in Electrical Engineering and Computer Science in just three years at U.C. Berkeley, and was awarded with the highest honor given to a graduating senior in the College of Engineering (Bechtel Engineering Award).