Home » Events » July 17, 2014 Chapter Meeting
July 17, 2014 Chapter Meeting PDF Print E-mail

Celebrating 4 Years as a Chapter

TDWI San Diego is bringing back Mark Madsen:

“Big Data in a Nutshell: The Technical and Business Realities"

Keynote Speaker:  Mark Madsen - Industry Analyst, Researcher

and Strategy Consultant for all things data

This session examines the underlying assumptions and abstractions we use in the BI and DW world, the abstractions that evolved in the big data world, and how they are different. Armed with this knowledge, you will be better able to make design and architecture decisions.

The session is sometimes conceptual, sometimes detailed technical explorations of data, processing and technology, but promises to be entertaining regardless of the level.Big data is hyped, but isn't hype. There are definite technical, process and business differences in the big data market when compared to BI and data warehousing, but they are often poorly understood or explained. BI isn't big data, and big data isn't BI. By distilling the technical and process realities of big data systems and projects we can separate fact from fiction.

Register Now!


Thursday July 17th (Rescheduled from June 10)


Qualcomm Building Q

6455 Lusk Blvd

San Diego, California 92121-2779


1:00 – 2:00 p.m.


2:00 – 2:15 p.m.

Greeting and Sponsor Introductions

2:15 – 3:15 p.m.

Big Data in a Nutshell – Part 1

3:15 – 3:45 p.m.

Networking Break

3:45 – 4:45 p.m.

Big Data in a Nutshell – Part 2

4:45 – 5:15 p.m.

Sponsor Giveaways

5:15 – 7:00 p.m.

Happy Hour

Plenty of free parking available!!

Keynote Speaker Bio

Mark Madsen is the CEO of Third Nature, Inc.  He focuses on strategy and design for analytics and competitive uses of information.  His work covers business intelligence, integration, and information management. His experience covers a broad range of activities, with a focus on information management and corporate technology infrastructure.  He has received numerous awards for technology and business innovation, including Smithsonian/Computerworld, APQC, International Benchmark Clearinghouse, and the Data Warehousing Institute.  Mark is a frequent contributor, presenter and trainer with TDWI.

Last Updated on Wednesday, 04 June 2014 13:20